Super nice rebrand
Pratt student work
Seems the buzz or trend today is to build or redesign a company identity/logo to streamline or negate its look and style in the process. The main goal of this assignment is to find inspiration to define and communicate the personality of a company, its market, and its product or service.
Brand history
Super Nice was created by Dan Cohen, a well known New York baker. He started Super Nice coffee and bakery during covid and later expanded to multiple locations.
Dan said, “I didn’t have any name that I was particularly sold on. I just wanted to open a place that was super nice.”
The pink pig logo, illustrated by Dan, adds a playful and quirky touch. The pig doesn't reflect the bakery, coffee, and other goods he sells.
sketch + digital design ideas
logo timeline
logo Development
Line:
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long line consisting of quirky New Yorkers,
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lines can indicate high-quality food or a unique, "must-visit" venue
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Pig:
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to keep the quirkiness of the original logo the dog became a pig
font
colors
Black Hex color: #000000
White Hex color: #FFFFFF
applications
stores
Upper West Side Location
Harlem Location