Disney Pins
Pratt student work
For a prototyping class, we were challenged to reimagine a toy box in a sustainable way. Disney Pins are currently packaged in plastic with small plastic bags holding the pins, or in plastic and cardboard. This design creates an exciting opening experience for customers, but pairs the packaging down to a simple mono-material box.
Disney pin trading is a popular hobby and activity at Disney parks and resorts where guests collect and trade small collectible pins featuring Disney characters, movies, attractions, and special events.
ideation + mock-ups


Moodboard:
Yellow, red, and blue were chosen as the colors to lean into classic Mickey and Friends animation styles from the 1920s–1950s.
Box Design:
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simple square hanging box
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perforation pull/tear tab for easy open
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exciting opening experience
physical mock-up:





art + dieline

final product




in store mock-up
