Warmies
Pratt student work
For a product design course, we were challenged to reimagine an existing mailer box. I chose to redesign the packaging for Warmies, a lifestyle and wellness brand known for its heatable, weighted plush toys and comfort products that provide soothing warmth and calming sensory experiences for all ages.
Currently, Warmies products are packaged in simple kraft boxes that lack personality. My redesign transforms the packaging into a carousel-inspired experience, creating a more playful and engaging unboxing moment that sparks excitement from the very first interaction.
ideation + mock-ups
physical mock-up:
decision: hexagon box
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protection while shipping - animal stays snug in place
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exciting opening experience
art
I changed the kraft cardboard into a white corrugated e-flute hexagon box to resemble a carousel of Warmies stuffed animals.
final product
