Warmies
Pratt student work
For a product design course, we were challenged to reimagine an existing mailer box. I chose to redesign the packaging for Warmies, a lifestyle and wellness brand known for its heatable, weighted plush toys and comfort products that provide soothing warmth and calming sensory experiences for all ages.
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Currently, Warmies products are packaged in simple kraft boxes that lack personality. My redesign transforms the packaging into a carousel-inspired experience, creating a more playful and engaging unboxing moment that sparks excitement from the very first interaction.
ideation + mock-ups
physical mock-up:
decision: hexagon box
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protection while shipping - animal stays snug in place
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exciting opening experience
art
I changed the kraft cardboard into a white corrugated e-flute hexagon box to resemble a carousel of Warmies stuffed animals.
final product
